Mission & Vision

Our Mission

Creating affordable daily moments of goodness and delights by providing a wide range of bakery and freshly made ready to eat goods to a consistently high standard to our customers.

Our Vision

Be seen as the proud and undisputable bakery leader in India through raising the bar on innovation, operational excellence, embracing sustainability & giving highest customer satisfaction.


  • Integrity: We provide honest, timely communication and service that shows respect and kindness with every customer, teammate, supplier, governing agency, and competitor.
  • Profitability: We recognize that profits are essential for growth, opportunities, job stability and the future viability of the company.
  • Safety: We ensure the health and well-being of all teammates and customers. We create a safe work environment through ACT: Awareness, Communication, and Training.
  • Accountability: We acknowledge and accept responsibility for actions, products, decisions, time and policies.
  • Commitment: We are committed to providing opportunities for employees to grow personally, professionally, and spiritually while consistently providing products of exceptional quality and an outstanding customer service experience.
  • Community: We actively support our community, donating our product and time to the specific needs of the organizations, neighborhoods, and families we serve.
  • Empowerment: We encourage teammates to lead and make customer focused decisions.
  • Innovation: We pursue new trends, solutions, products, processes, services, and technologies that have the potential for growth and customer loyalty.
  • Teamwork: We strive to create a positive work environment by building a spirit of cooperative effort among individuals and departments; realizing our success depends on our ability to perform as one successful team.
  • Customer Service – Every person who walks through the door at Rajkamal is our friend. We always treat our clients with love and respect. We go out of our way to be as helpful as possible.
  • Great Cake – We only ever provide top-notch cake to our customers. We never serve up cake that we are not proud of. 100% Vegan – We ensure that none of the things we make contain any animal derived ingredients.
  • Inclusive – We are an organisation that does not align itself with any particular diplomacy. We want everyone to feel welcome at Rajkamal regardless of what they do, or do not eat.
  • Providing a Fun Experience – Rajkamal should remind you of when you went to your granny’s house a time long ago. The smells, sounds and taste should catapult everyone back in time and provide each person with a fun and enjoyable experience.